Construction equipment rental has always been a target for disruption – aggregator websites, solar technologies, GPS to name a few. However, JCB’s announcement that it will unveil its hydrogen powered internal combustion engine (ICE)...
It’s one of those words the marketing team use… segmentation, sounds like marketing waffle? It is essential in understanding your business and your customers but all too often, segmentation is poorly understood and used...
Well this is sure to cause some controversy, conversation and indignation. How should you structure your sales incentive for your rental business? I’m not going to sit here and tell you the answer, because...
It’s time to talk about TU and FU… Long the staples of performance metrics in Hire & Rental, Financial Utilisation (FU) and Time Utilisation (TU) are widely used to justify business decisions. But do...
What can I say – I’m interested in pricing… So when Wrigley’s released new versions of their ‘Eclipse’ mints in Australia I took notice. Many will be familiar with the original 34g container –...
A picture is worth a thousand words… but sometimes you need to read the words… This article is equally applicable and valuable for those consuming data as for those producing data visualisations. For those...
Nothing is worse than having an itch you couldn’t scratch… an entire generation (or three) don’t know what I’ve just said, along with ten million other cinematic philistines who are unfamiliar with Leon, Deckard,...