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Segmentation… it’s simple right?
It’s one of those words the marketing team use… segmentation, sounds like marketing waffle? It is essential in understanding your business and your customers but all too often, segmentation is poorly understood and used for the wrong purposes. This article…
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Rental and Sales Incentives…
Well this is sure to cause some controversy, conversation and indignation. How should you structure your sales incentive for your rental business? I’m not going to sit here and tell you the answer, because there is no ‘one’ answer but…
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It’s time to talk about TU and FU…
Long the staples of performance metrics in Hire & Rental, Financial Utilisation (FU) and Time Utilisation (TU) are widely used to justify business decisions. But do you really know what you are looking at? It may come as a surprise…
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Data Visualisation: The Power and Pitfalls
A picture is worth a thousand words… but sometimes you need to read the words… This article is equally applicable and valuable for those consuming data as for those producing data visualisations. For those of a certain age who grew…
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