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Corporate War Games
“War Gaming” may seem like an extreme descriptor for discussions that happen at the executive level, but this can also be an enlightening experience in stress testing your team for differing market shocks or commercial challenges. This is not about…
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20 Years of fraud in Hire & Rental
Firstly, one should not take these cases as a reason to distrust employees or implement draconian controls and processes. There is an inherent level of trust in the employer-employee relationship and this should be respected. The lessons here are some…
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Understanding Price Optimisation Software
Far from a new concept, price optimisation software platforms have been in the market since the early 2000’s. They basically fall into two categories: 1) Algorithmic testing of pricing boundaries and 2) market price aggregation. In this article we explore…
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AI and ignoring Asimov
As we enter this current age of ‘AI’ mania, debate rages about legislation and ethical responsibility of developers of these tools. Followers will be familiar with my scepticism of the capabilities of some of these programs. I fully respect the…
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Pricing and Profitability Bootcamp
The Wolf & Bear Services Pricing & Profitability Bootcamp is the only equipment rental based pricing program on offer in the Australian market. Our team has over 20 years experience in the rental industry and >12 years in analysing and…
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Our Principal Consultant on Pricing Management
Listen to our Principal Consultant James MacPherson on the Rental Journal Podcast here.
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Segmentation… it’s simple right?
It’s one of those words the marketing team use… segmentation, sounds like marketing waffle? It is essential in understanding your business and your customers but all too often, segmentation is poorly understood and used for the wrong purposes. This article…
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Rental and Sales Incentives…
Well this is sure to cause some controversy, conversation and indignation. How should you structure your sales incentive for your rental business? I’m not going to sit here and tell you the answer, because there is no ‘one’ answer but…
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It’s time to talk about TU and FU…
Long the staples of performance metrics in Hire & Rental, Financial Utilisation (FU) and Time Utilisation (TU) are widely used to justify business decisions. But do you really know what you are looking at? It may come as a surprise…
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Data Visualisation: The Power and Pitfalls
A picture is worth a thousand words… but sometimes you need to read the words… This article is equally applicable and valuable for those consuming data as for those producing data visualisations. For those of a certain age who grew…
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